Affiliate marketing is when you earn a commission for the online promotion of another company’s product or service. Essentially, affiliates perform online marketing on behalf of a merchant, with the ultimate goal of driving traffic and conversions for the merchant’s website. For every click or conversion earned, the affiliate is paid by the merchant.
Generally speaking, affiliate marketers host websites where they advertise offers on behalf of businesses and brands in various ways, like blogs, videos, reviews, ads, product links and more. Affiliates receive payment on a pre-defined basis, usually when a customer clicks on the link (hence, Pay-Per-Click), but sometimes only when the customer actually buys the product (CPA, or Cost-Per-Acquisition). Here’s how affiliate marketing works, in a nutshell: Step 1: Choose a niche Step 2: Join an affiliate program Step 3: Promote products & offers Step 4: Track & optimize conversions Step 5: Receive commissions
Listen, watch, learn The first place to start is by learning as much as you can about affiliate marketing, including the various tools and strategies that are available, and the latest trends and tactics that affiliate marketers are using. Luckily, there are loads of online affiliate marketing communities you can join and affiliate marketing podcasts to follow so you can get the starter knowledge and support you need. The main question you need to ask yourself at the beginning of your journey to become an affiliate marketer is this: what product do you want to sell? That’s when you need to think about choosing a niche.